Iceland’s Múm has returned with a new album called Early Birds, out July 17 on Morr Music. In anticipation of the release, they’ve given us a video for “Hvernig Á Að Særa Vini Sína” (directed by MÃ¡ni M. SigfÃºsson). The song, translated to English, reads “How to Hurt Your Friends.” It’s highly imaginative, a bit distractive, and somewhat disturbing. Within you’ll find two individuals, one man and one woman. He destroys things. They both randomly lose teeth. It’s weird.
In a way, “Hvernig Á Að Særa Vini Sína” is the perfect video for a band like MÃºm. It’s opposite what you’d expect. The band is known for highly imaginative compositions, some with words and some without. (Their new single, “0,000OrÃ°”, for example is fully instrumental and includes an array of instruments including trumpet.) These songs are not disturbing nor are they destructive; they are mystical, hypnotic and mesmerizing.
Don’t forget to look for Early Birds on Morr next week. Actually, the album is a collection of early recordings/forgotten songs spanning the band’s early days (i.e. roughly 1998 to 2000).
Watch the video for “Hvernig Á Að Særa Vini Sína” below.