Written by Fense
The opening to â€œPersistâ€ reminds me a bit of early Portishead. Itâ€™s got the hefty bass and pleasantly depressing strings. But All India Radio (MySpace) is nowhere near the Trip Hop that Portisheadâ€™s music fit into. Instead, the band fits a dark and dreamy pop mold that dabbles lightly in folk.
The video for â€œPersistâ€ follows the life of an elephant trained for circus. Abused and misled, the elephant strikes back, earning it a death sentence. But elephants donâ€™t expire easily. The conclusion is interesting and, had it been shot using an actual elephant or real characters, would be shocking and likely bring a major outcry from activist groups like PETA.
â€œPersistâ€, as a tune, is a lovely and dreamy pop gem that can be found on All India Radioâ€™s Fall, out now on Minty Fresh Records. Also below is an mp3 of “Persist” for your listening pleasure.
All India Radio: Persist [mp3]
[audio:0827_all_india_radio_-_persist.mp3|titles=Persist|artists=All India Radio]