Doing stuff in front of projection screens is nothing new in music videos. We’ve seen a few of these lately, and if you think real hard you can probably pull one or two out of your hat from years ago. The Fresh & Onlys give it a new vibe with their song “Waterfall”, especially in the creepy opening moments. Things quickly lighten up and the band jumps around wearing white while waterfalls gush projected on them and the screen behind. It’s colorful and fun and just dark enough to be interesting.
The Fresh & Onlys are one of today’s hottest new bands, having made a big splash with last year’s LP, Grey-Eyed Girls. They returned with a new LP, Play It Strange, last month. You can pick up Play It Strange on In The Red Records.
Download: “Waterfall” by The Fresh & Onlys