Danish experimental psychedelic pop group Oh No Ono recently signed to Friendly Fire Recordings for their upcoming release Eggs. The first single is “Swim” and its accompanying video is one part disturbing and another inspirational. Featuring a young boy (what an eerie resemblance to the boy in The Shining!) who acts as the observer of all things within the hospital in which his mother works, he blurs reality with fantasy. Life, death, sex; they all happen in this somewhat risque video by Adam Hashemi.

Where “Swim” sides a bit more on the experimental end of things, “Internet Warrior” (included below as a download) is more along the lines of Mew. Either way, Oh No Ono can write one powerful and creative tune. See for yourself…

Oh No Ono: Internet Warrior [mp3]

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Oh No Ono Swim from Adam Hashemi on Vimeo.