Written by Fense
If you are a large corporation targeting the youth of today, it appears there are two places you want your messaging to be front and center. The first: anything dealing with Miley Cirus or Jonas Brothers. That’ll get you a massive audience, there’s no denying it. But, if you’re targeting less of a mainstream crowd, the place to be is summer music festivals. Dell is the latest to hop on the bandwagon, pumping up their Summer Rocks campaign at festivals across the country.