This is the new Sambassadeur video, filmed by label mate Philip Ekström of The Mary Onettes and staring Ekström’s eight-year-old nephew Mattis. “I Can Try” is your standard Sambassadeur tune; the band consistently produces great Swedish pop music in the vein of their prior work, each new single slightly better than the last. And each new single is unbearably catchy, yet contains a hint of sadness. The video is an interesting one, reminiscent of a lonely childhood filled with unique realities and a world view much too mature for a young boy. As Mattis sends his wooden boat into the water, and as he swings his sword, fighting invisible battles to save made up princesses, it makes me feel a bit nostalgic.
“I Can Try” is off Sambassadeur’s latest album, European, out now on Labrador Records.
Download: “I Can Try” by Sambassadeur