James Apollo‘s “No East, No West” is starts with an airy whisper. The video is a play on lighting; a swinging light bulb makes a cool effect atop Apollo and the band as they play and perform. From these minimal beginnings may not hold much weight when it comes to the vast body of folk music out there, but they sure do once the band kicks in. Without that humble introduction, the full sound wouldn’t carry the impact it does. This is pure bluesy, roots-influence folk rock. And where Apollo stands out most are when the band kicks in after the quiet, open spaces.
“No East, No West” is off James Apollo’s How Hard A Heart Of Gold Can Be EP, out February 2. The EP will feature songs from Apollo’s pending fourth LP, The Days, scheduled for a May release.