One never gets the impression that Erlend Oye will ever top the releases from his past, namely that from the duo Kings Of Convenience. But with each subsequent release, first under his own name and now under the moniker The Whitest Boy Alive, he always seems to deliver. And while Rules took a few listens to catch on, it is no exception.

The stark contract of black-and-white art makes this album creative worthy; the booklet features an array of word-association drawings that beg to be pondered. It is fairly similar to the group’s 2006 release, Dreams, but the booklet is unique. The art is by Geoff McFetridge, who also did Dreams.