Written by Fense

Today may be the inauguration, but the “magic” doesn’t start until January 28. That’s when The Sound Of Arrows (MySpace) will debut and release their new record, Magic, on Labrador Records. Below is a little video preview of the album, in true retro-Disney-ish style. For the full track, you can click the little stream “Play” button, or download it by right clicking the linkable text.

The song “M.A.G.I.C” is a little electro-sing-a-long a la The Go! Team but with the sexiness and modernity of Euro electro-pop, which means it’s way poppy, catchy and super freakin’ good. The Sound Of Arrows follows along the lines of other Labrador artists like the latest addition to the label, Pallers, thanks to a full-on electronic sound (quite contrary to the more well-known Labrador indie pop).

Again, Magic is out on Labrador next Tuesday. For fun, I’ve also included “Danger!” off the group’s self-titled Labrador debut EP.

The Sound Of Arrows: M.A.G.I.C. [mp3]

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The Sound Of Arrows: Danger! [mp3]

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The Sound of Arrows – M.A.G.I.C. (Mini-video) from The Sound of Arrows on Vimeo.